No footage. No photos. Just voices that shook the world.
Our tribute to Sidney Poitier stripped everything away, leaving only raw emotion, spoken legacy, and a message so powerful Tim Cook claimed it as his own.
Apple TV’s Instagram isn’t social. It’s the new Vanity Fair for nerds who binge Hollywood.
We turned the feed into a full-blown culture magazine, packed with cinematic deep dives and insider lore that fans devoured like prestige TV.
Partner: Yelena Sophia
Weaponize suburban absurdism. Sell shitloads of paper towels.
To launch Boxed as the online alternative to Costco, we stretched one inept dad’s warehouse-sized struggle into a long-gag of suburban insanity.
Truth was on life support. So we birthed DEATH.
A punk-spirited, art-drenched magazine inspired by Mexican calaveras: satirical poems roasting all aspects of culture.
Mysterious social teasers and an obit for fake news in the Times.
SoHo newsstand with a secret doorway to a hidden speakeasy.
For Harry Styles' Love On Tour, AmEx bought a thousand tickets and asked us to give them away Harry-style—so we launched The Love Bus, a playful mobile ticket giveaway in a VW van, hitting the streets of LA and ending inside the LA Forum as an exclusive merch shop, making AmEx a centerpiece of the tour’s unforgettable start.
Rants > rules.
When unlimited international calls cost a buck a month, you can speak freely.
We turned skincare into a tingle-fest for your brain.
To launch Then I Met You, we dropped the world’s first ASMR product demo—every scoop, slather, and rinse captured in juicy, skin-quaking sound.
Kirin Ichiban was fighting for first place as the go-to beer for sushi lovers. So when they sponsored The Sushi Chef on VICE's Munchies, we created The Guide to Japanese Beer Drinking—a playful crash course in sushi and beer etiquette, packed with bite-sized lessons on the dos, don’ts, and unexpected rules of drinking rice beer and eating sushi like a pro.
Meet Jimmy: the man who couldn’t prove he was real.
For Clear, we created an identity crisis where one man spends a lifetime battling bureaucracy, suspicion, and surreal disbelief—until his face becomes his passport.
Verizon isn’t just where you upgrade your phone—it’s where tech actually improves your life. Techxperts was a web series that made gadgets useful, from night photography hacks to smart home setups, proving that Verizon is more than just a place to replace your phone every few years.
Some of my more feral students
They cracked briefs, snagged pencils, and stormed into places like Wieden and Mischief with middle fingers full of killer ideas.